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Wētā Workshop Unleashed has taken home the Innovation Award at the 2025 Bizzy Awards November 26- a recognition that Wētā Workshop Head of Tourism Sam Holdich says reflects not just a moment of success, but the creative ethos driving the team’s visitor-experience work.
Sam says the win speaks directly to what makes Unleashed stand out in a market where audiences increasingly demand interactivity and immersion. “I think it’s because we highly value both creativity and the overall guest experience. Wētā Workshop Unleashed was designed to inspire people to create and explore, which naturally drives innovation,” he says.
That blend of creativity, craft and immersion is no accident. Sam says the Workshop’s filmmaking roots is still the backbone of the experience.
“Wētā Workshop’s film heritage gives us deep expertise in storytelling and world-building through physical props and costumes. Our Wellington team includes skilled artisans – from prosthetics technicians to swordsmiths – whose work really fascinates people. Bringing this authenticity to Unleashed was essential, alongside our passion for our favourite film genres – fantasy, sci-fi, and horror.”
The Innovation Award, he says, is far more than a trophy. It’s drive.
Sam says “The award validates our approach and reinforces our commitment to helping clients elevate their events and storytelling. It proves creativity and commercial success can coexist. In a competitive Business Eve.”
