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A new chapter in Wellington hospitality begins on Thursday, October 16, 2025, as the city’s Atura Hotel officially becomes the WQ Hotel (Wellington Quarter Hotel), marking the property’s transformation under Capstone Hotel Management and the introduction of a new urban brand to the capital.
The rebrand represents a strategic evolution for the long-established Thorndon property, elevating its offering while building on the strong foundations that have made it a preferred choice for business and leisure travellers in the heart of Wellington.
WQ Hotel Wellington will be led by general manager Andrew Whittaker, who brings more than 30 years of hospitality experience across New Zealand and the Pacific. Most recently chief executive of Edgewater Resort and Club Raro in the Cook Islands, Andrew spent 17 years with Millennium Hotels New Zealand in senior leadership roles.
Capstone Hotel Management managing director Clare Davies says, “We’re delighted to welcome Andrew to lead WQ Hotel Wellington through this transformation and position it for long-term success.
“Capstone’s first hotel in the capital represents our vision for vibrant Wellington hospitality, where contemporary comfort meets authentic local connection. This property has always been loved for its excellent location, smart technology, and warm service. We’re excited to build on these strengths while introducing the WQ Hotel brand that captures Wellington’s creative spirit.”
Frankie’s Bar + Eatery continues as the hotel’s social hub, serving modern New Zealand cuisine and a wine selection showcasing regional vintages. The restaurant, featuring an outdoor garden bar, presents locally driven hospitality that connects guests with Wellington’s professional and creative communities.
The hotel currently holds 3.5-star Qualmark eco-certification. Capstone aims to elevate the property to 4-star status while strengthening its sustainable tourism practices. Energy-efficient initiatives, local supplier partnerships and waste reduction programmes form part of the company’s sustainability commitment.
WQ Hotel’s 108 rooms feature city skyline views, modern TVs, workspaces and high-speed WiFi. Guests receive complimentary access to City Fitness Gym.
With five flexible meeting spaces with natural light, state-of-the-art AV equipment and capacity for up to 150 guests, WQ Hotel offers facilities for business meetings, conferences and events.
Located in Wellington’s Thorndon district, the closest hotel to the Beehive, WQ Hotel provides direct access to the city’s business, government and cultural precincts. The property is within walking distance of Lambton Quay, the waterfront and Sky Stadium, with Wellington Railway Station and ferry terminals nearby.
Davies says WQ reflects “the innovative and creative spirit of Wellington”, offering “an approachable neighbourhood hub with fresh yet funky rooms and service with genuine warmth”.
Capstone Hotel Management says the transition marks the beginning of a new era for the property, combining operational expertise with a focus on maintaining the individual character of each hotel in its portfolio.