Leading hotel group Choice Hotels International has welcomed Comfort Inn Sunset in Thames to its growing portfolio, further expanding the Comfort brand in New Zealand and offering travellers more affordable and accessible stays in one of the most scenic regions.
Nestled at the gateway to the stunning Coromandel Peninsula on New Zealand’s North Island, Thames is renowned for its rich gold rush history, breathtaking natural beauty and lively town centre. Comfort Inn Sunset is ideally positioned to take in the region’s charm, with a tropical-inspired exterior and stunning sunset views. Each room is thoughtfully appointed with self-catering facilities offering guests the flexibility and comfort of a home away from home.
Owned and operated by franchisees Robert and Lisa Davy, Comfort Inn Sunset marks the couple’s second property with Choice Hotels, following the success of Quality Inn Acapulco in Taupo.
“Our relationship with Choice Hotels International began as a way to strengthen the Quality Inn Acapulco business during a challenging time in the market, and it paid off, so we’re excited to have another property in the Choice Hotels network,” Robert says.
“With cost-of-living pressures influencing travel habits, Choice Hotels has played a key role in helping us capture the mid-week market, driving stronger occupancy and revenue as a result. With Comfort Inn Sunset joining the portfolio, we know the property will get the support it needs to thrive, from marketing to operational and IT support, as well as access to key corporate travel contacts.”
Choice Hotels Asia-Pac CEO Trent Fraser says the addition of Comfort Inn Sunset highlights the enduring strength of the Comfort brand and the value of long-term relationships with franchisees.
“We’re delighted to have welcomed Comfort Inn Sunset in Thames to the Comfort family,” says Trent. “Robert and Lisa have already demonstrated their commitment to quality and guest experience with Quality Inn Acapulco, and we are thrilled to support them as they grow their portfolio.
“This is a great example of how our franchise model delivers real value, tailored support, trusted branding, and a collaborative approach to business success. It’s also a testament to the enduring appeal of the Comfort brand, which continues to grow across New Zealand and beyond.”
Comfort has been trusted by business, leisure and emerging ‘bleisure’ travellers for more than 40 years. It’s the largest brand in the Choice Hotels portfolio, with more than 160 properties in the Asia-Pac region, and more than 2000 worldwide. With a strong reputation for value, reliability and convenience, Comfort brand hotels offer everything guests need for an enjoyable stay.
The hotels also join the Choice Privileges program, Choice Hotels’ award-winning travel rewards program, where members can earn and redeem points for reward nights at properties across more than 7000 Choice-branded hotels, spanning a diverse portfolio of brands in 46 countries and territories.
