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More Australian visitors will experience New Zealand’s spectacular Central South Island thanks to a combined regional tourism campaign aimed at our neighbours across the ditch.
In market until June 30, ‘Winter Different’ encourages Australian visitors to think differently about their winter getaway, soaking up all the adventure, relaxation and unique experiences the chilly season has to offer in New Zealand’s picturesque Central South Island.
With key partnerships including Webjet and Snap Rentals central to the winter-focused marketing campaign, visitors can make the most of their time in wider Canterbury and West Coast with more than 150 exclusive deals on accommodation, hospitality and activities.
A celebration of the Central South Island as a whole, regional tourism organisation ChristchurchNZ collaborated with neighbouring regions including Destination Kaikōura, Visit Hurunui, Venture Timaru, Mackenzie Tourism and Development West Coast to boost visitation across the board.
“This has been an amazing collaborative effort from all the regions,” says ChristchurchNZ head of visitor economy Kath Low.
“Working together to bring a winter boost to the Central South Island will have a meaningful impact across our tourism sector.”
Produced by Ōtautahi creative agency Not Another, the campaign includes a dedicated website to showcase the very best of the Central South Island and the many deals available.
“Christchurch and the wider Canterbury and West Coast region has something for everyone in winter – with skiing on easy-to-reach slopes, breathtaking night skies for star gazing, and an energetic city with a thriving cuisine scene at the heart of it all,” says Kath.
“For locals with friends and family across the ditch, this is the best time to get them over for a visit,” says Christchurch Mayor Phil Mauger.
“It’s a magic time of year in our region and we are thrilled more Aussies will get the chance to experience it.”
Funding for the campaign was awarded from the Regional Tourism Boost fund, spread across six initiatives to drive international visitor numbers across the country. Christchurch received $600,000 from MBIE to drive visitation to Christchurch, Canterbury and the West Coast regions from Australia.
