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Hospitality sales and marketing maverick Tracy Martin has launched The Wisdom Well, a strategic consultancy.
]With a reputation for leading and innovating, Tracy aims to bring her extensive expertise to help businesses thrive in the competitive hospitality landscape.
The consultancy is a strategic partner for businesses within the hospitality industry and has a three-pronged approach focused on optimising (revenue/performance), amplifying (sales/marketing) and inspiring (training/coaching) to foster sustainable growth within the hospitality sector.
By leveraging her award-winning background, Tracy plans to guide the industry in navigating challenges and seizing growth opportunities.
With a career spanning over two decades across multiple countries, Tracy, who has represented industry insights in several governance and advisory committees, brings a wealth of commercial, sales, marketing and strategic experience to her new venture.
Her career history, including her role as national director of sales and marketing NZ for EVT Hotels and Resorts, and a decade with Accor Hotels in various senior leadership roles, underscores her capability to lead organisations toward achieving their commercial objectives.
Under her leadership, The Wisdom Well will offer a comprehensive suite of services, including sales, marketing, strategic planning, performance enhancement, product innovation, and distribution channel optimisation. The consultancy will also provide sales training programs and high-performance coaching for aspiring hospitality professionals, empowering them to thrive in high-demand roles.
“The launch of The Wisdom Well marks a pivotal moment in my career, and I am excited to share my expertise with our clients,” says Tracy.
“We work as an extension of our clients’ teams, delivering practical solutions that drive measurable outcomes and support commercial targets – helping businesses, teams and individuals thrive. It’s an exciting development for the industry.”
Tracy’s notable achievements include leading national teams, driving significant revenues, and transforming sales capabilities across various hotel portfolios. Her leadership has been instrumental in launching high-profile properties and forging strategic partnerships with key industry players.
