Boost welcomed by hospitality sector

Hospitality New Zealand believes the announcement to “turbocharge” global tourism marketing efforts will have a positive impact for the hospitality industry.

Tourism and Hospitality Minister Louise Upston has announced a $13.5 million investment for Tourism New Zealand to attract more international visitors from China, India, the United States, Germany, and South Korea.

This investment is in addition to an already-announced Australian campaign, with the increased funding offering a significant potential boost for hospitality and accommodation operators nationwide.

“Attracting more international visitors will mean more people experiencing Kiwi hospitality, which is especially important during the traditionally quieter off-peak periods,” says Hospitality NZ chief executive Steve Armitage.

“Visitors stay in our hotels, motels, and holiday parks, dine in our cafés, bars, and restaurants, and explore all that New Zealand has to offer. We hope that this investment will lead to quick conversions into bookings, which will benefit hospitality operators from Cape Reinga to Bluff.

“Hospitality NZ looks forward to Tourism New Zealand deploying new global marketing initiatives, and is ready to support efforts that make sure international visitors feel our manaakitanga (hospitality) across the country.”