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LyLo, part of EVT and one of Aotearoa’s leading social accommodation brands, has been named as the official New Zealand accommodation partner for Laneway Festival 2025.
A brand designed to be social, affordable, and all about ‘Play-ing Up’, LyLo is taking the strategically aligned partnership with the festival to the next level with several integrated activations at both LyLo and Laneway Festival to ensure concert-goers can Say Hi, to LyLo, all day long.
LyLo Auckland will be the hub for building good vibes leading into Laneway Festival, whether it’s a hearty breakfast at Miss Lucy’s, a visit to the on-site barber to freshen up, or an appointment with Ōtautahi Tattoo to commemorate the event – all of which are currently available at the 54 Cook Street premises – or face art to complete your festy look the morning of.
Once at Laneway Festival, partiers can check in to chill out at the LyLo Lounge, complete with photobooth, picnic tables, bean bags and a non-alcoholic bar. Back at HQ, Lucy is the queen of kick ons, hosting Miss Lucy’s After Dark for the ultimate post-festival party before crashing in LyLo’s private pods, designed for maximum comfort and ultimate recovery.
LyLo managing director Tim Alpe says their customers are big festival goers, with Laneway Festival at the top of their list, and LyLo is the perfect place to get festival-ready and recover.
“LyLo is the ultimate place to stay after gigs in the city; the different room formats offer flexibility to any traveller, from those who just need a space to catch a couple of hours sleep before getting ready for round two, or those who value their own space but are mindful of their budget.
“We’re excited to partner with one of the most anticipated music events of the year, Laneway Festival, creating a fun and safe space to keep the party going and introducing a new generation on how to ‘LyLo’,” says Tim.
Laneway Festival, taking place at Western Springs on February 6, is an iconic event that brings together music fans from across the country, with more than 20,000 people attending last year, and 65 per cent of the audience under the age of 24. The event is a hub of diverse people united by music, full of self-expression and unmatched energy.
“LyLo is a brand that understands that life is for living and that core memories are made at events like Laneway Festival,” says Laneway Festival co-founder Jerome Borazio.
“We’re thrilled to be partnering with them in 2025.”
