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The Coldplay Music of the Spheres tour is generating a massive boost for the hospitality sector, particularly in cities like Sydney and Auckland, where the upcoming concerts have already led to a 125 per cent surge in hotel bookings.
This demand reflects not only Coldplay’s global appeal but also underscores the economic advantages large-scale events bring to local businesses, including hotels, restaurants, and transportation providers.
To make the most of this demand, hotels should focus on offering meaningful value beyond simply raising rates. While adjusting prices for increased demand is standard—Sydney’s average daily rate has already risen by 30 per cent year-over-year—guests want an experience that matches the cost. Emphasising service quality, top-tier amenities, and unique touches can help hotels turn these short-term gains into long-term loyalty, encouraging repeat visits even after the concert excitement subsides.
Creating memorable stays during peak periods involves delivering more than just accommodation. Guests look for convenience, comfort, and a sense of occasion to complement the event’s atmosphere. This might include concert-specific packages, exclusive perks like welcome gifts or themed cocktails, and streamlined services such as express check-ins. By enhancing the guest experience, hotels ensure that even amid price increases, visitors feel they’re receiving value.
The benefits extend far beyond the hotel itself. Managing event-driven tourism effectively supports the broader local economy, boosting revenue for nearby restaurants and retailers.
A focus on guest satisfaction can transform Coldplay’s tour into an economic boost for the community, ensuring that higher rates translate into meaningful value and lasting impressions.
“An advanced property management system is essential for scaling up to handle the demands of concert periods,” says Agilysys Hospitality Solutions’ regional director for Australia and New Zealand Craig Dennington.
“Providing operational efficiencies that allow staff to focus on delivering personalised service. Efficient booking processes, seamless check-ins, and real-time room management ensure a smooth and enjoyable guest experience, even during peak occupancy.
“Additionally, using a PMS to offer special packages, concert-themed amenities, and tailored experiences can elevate stays from ordinary to exceptional.”
