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As the anticipation for the next cruise season mounts, Cruise Association CEO Jacqui Lloyd gave an update on the state of cruise tourism. With predictions pointing towards a decline in visitor numbers for the next season, Jacqui says there are a number of factors influencing this projection and reflects on the successes and challenges of the previous summer season.
Cancellations
With cancellations positioned either end of the cruise season, Jacqui says there has been an overall smooth operation throughout the year, summarising the 2023/2024 summer season as successful.
“Cancellations at the beginning and end of the season are customary for transitional periods like spring and autumn. However, despite these challenges, the 2024 summer season has been largely successful.” she says.
Predicted Visitor Number Decline
Addressing the anticipated decrease in visitor numbers for the upcoming season, Jacqui says several contributing factors. Increased operational costs within New Zealand, driven by regulatory work and biofouling risks, have rendered cruising more expensive. Additionally, logistical challenges, such as the need for thorough cleaning off the coast, have affected cruise itineraries, leading to disappointments among passengers and cruise lines alike.
“We are seeing a reduction in net bookings, likely returning to levels similar to the 2018-2019 season.” says Jaqui.
Global Factors
Global political issues and heightened competition from other destinations add further complexity to the cruise tourism. Jacqui says there is the need for ongoing adaptation and competitiveness in the face of these challenges.
She says “Increased competition and global political dynamics present additional obstacles. However, New Zealand remains competitive, showcasing strong tourism offerings.”
Looking Ahead
Despite the projected downturn in visitor numbers, Jacqui remains optimistic about the future of cruise tourism in New Zealand and emphasises the need for continued support and collaboration, she highlights the importance of addressing challenges while capitalising on opportunities for growth.
“While we anticipate a downturn in the next two seasons, it’s crucial to recognise that cruise tourism requires ongoing support and adaptation. We must work together to ensure the industry’s resilience and efficacy.” she says.