Tomahawk is thrilled with the response to their inaugural Tourism Tech Talk series.
The series attracted more than 500 tourism professionals from all over New Zealand, Australia and the Pacific Islands. The post-webinar feedback has confirmed the format, subject matter, shared tips and insights are what tourism professionals want allowing them to action tactics in their businesses.
The webinar series was aimed at empowering tourism businesses with invaluable insights into five key areas of digital marketing.
A lucky attendee of each webinar won a one hour free tourism consultation, including:
- • Maddy from NZ Fine Touring
- • Tori from Russell-Orongo Bay Holiday Park
- • Rangimarie from Tu Tika Tours
- • Luciana from Nomad Safaris
- • Peter from Marino Ridge
All webinars maintained a strong tourism focus, providing participants with concrete examples and DIY resources for immediate implementation. The interactive sessions fostered a dynamic learning environment, encouraging participants to actively ask questions and then apply the strategies discussed, with positive feedback from attendees:
“Thanks a lot for these amazing webinars! Very generous of you. I really learnt a lot and enjoyed them. Genius!” – Luciana, Nomad Safaris
“Thanks so much, was super helpful and interesting” – Jess, KJet
“Very informative and engaging, loved it!” – Morgan, Tourism Central Otago
“Thank you team! Another great webinar” – Kate, Pure Milford
The series was led by Tomahawk’s subject experts and hosted by Tomhawk marketing director Gina Paladini. It delved into crucial facets of digital marketing, providing practical knowledge and actionable DIY strategies for tourism operators, covering: Something New, Something Reliable, Something Underrated, Something DIY and Something Trending.
The series featured the following vital topics:
• Social Media Marketing: Jaimee Beck explored effective social media strategies tailored for the tourism industry, with real-world examples and hands-on approaches.
• Google Strategies: Tip Varnakomala unveiled key trends and best practices in leveraging Google tools to enhance online visibility, attract visitors, and drive bookings.
• Branding, Design & Storytelling: Pallavi Karambelkar illuminated the significance of branding and storytelling in the tourism sector and offered practical tips to captivate and engage the target audience.
• Technology for Tourism: Lez Gunnion navigated the technological landscape introducing AI tools and other advancements that can support and enhance the marketing of tourism businesses.
• Translating Google Analytics 4: Renee Goodsell showcased key features of Google Analytics 4 to highlight how it assists in understanding user behaviour and optimising marketing efforts to boost revenues.
Renee Goodsell, General Manager at Tomahawk, expressed enthusiasm about the popularity of the Tourism Tech Talks series.
“We are thrilled to see the positive impact our webinars have had on tourism businesses. The combination of strategic insights, practical examples, and DIY resources ensures that our participants are well-equipped to improve their presence and thrive in the digital landscape. We also recognise that webinars provide an accessible and sustainable format that are clearly a popular way to connect and learn.”
To further support the learning journey, recordings of all webinars, along with comprehensive blog articles summarising each topic, are now available on the Tomahawk website. This ensures that the wealth of knowledge shared during the series remains accessible to all, allowing tourism businesses to revisit key insights and continue refining their digital marketing strategies.
These can be found here.
Not surprisingly, Tomahawk is happy to share that the incredibly beneficial Tourism Tech Talks series will be continued in 2024.
