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Consumer spending growth in October ‘weak before and after election’

Consumer spending data released by Worldline shows annual spending growth continued to be weak in the first two weeks of October and remained so in the last two weeks of the month following the October 14 general election.

Consumer spending processed through all Core Retail merchants (excluding Hospitality) in Worldline NZ’s payments network in October 2023 reached $3.103B, which is up just 0.5 per cent on October 2022, and up 17.0 per cent on the same month in 2019.

Worldline NZ chief sales officer Bruce Proffit, says the slower spending growth reported by Worldline in the last weeks of September extended into the first two weeks of October and persisted after the October 14 general election.

“The overall slowness includes a decline in spending since the same period last year across a wide range of merchants, including hardware, furniture, appliances, clothing and, even in recent weeks, amongst cafes and restaurants within the Hospitality sector.

“In contrast, spending continues to increase across merchant groups such as supermarkets and fast foods,” says Bruce.

“The annual growth rate for the whole month was lower than shown for the four weeks within the month as the ‘extra’ days in October this year of Sunday, Monday, Tuesday are the three slowest days of the week for spending, which creates a downward bias in any year-on-year comparison.

“However, this should not detract from the big picture which is that both merchants and consumers are to continuing to face challenges around the cost of living and its effect on spending,” he says.

Looking at the regions, the highest annual growth in October was recorded in Whanganui (7.6 per cent), followed by West Coast (4.9 per cent) and South Canterbury (3.7 per cent).

Declines in spending between October 2022 and October 2023 occurred in Southland (-1.0 per cent), Auckland/Northland (-0.5 per cent), Wellington (-0.4 per cent) and Bay of Plenty (-0.2 per cent).

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