As detailed in a new report released by Airbnb, family travel is booming on Airbnb.
Globally, family travel on our platform is up more than 60 percent in 2022 compared to before the pandemic in 2019, with over 15 million check-ins in nearly 90,000 destinations.
Many of those families likely booked Airbnb listings because of the value and space they received compared to more traditional accommodation types.
More space for the money: Families can get an Airbnb with 2 bedrooms and 2 bathrooms for approximately the price of one hotel room at a major chain.
Spreading out: One-quarter of Airbnb listings have three bedrooms or more. More than 1M listings have bedding for small children.
Kitchens: Nearly 90 percent of Airbnb listings have kitchens.
Pets: More than 5 million pets travelled on Airbnb listings in 2022.
Better sleep: According to a recent survey, 66.9% of recent travellers get at least seven hours of sleep in a vacation rental, compared to 65.8% at home and 53.8% in a hotel or motel.
We’re also releasing family travel trends in New Zealand:
Where they go:
In 2022, the top 10 family travel destinations in New Zealand were:
1. Auckland
2. Queenstown, Otago Region
3. Christchurch, Canterbury
4. Rotorua, Bay of Plenty
5. Tauranga, Bay of Plenty
6. Taupo, Waikato Region
7. Wellington
8. Thames-Coromandel, Waikato Region
9. Far North, Northland Region
Types of listings:
Airbnb gives families the option to travel near and far with unique and beautiful views that aren’t shared by hundreds or thousands of other people at the same time. In 2022, the top-booked categories for family travel in New Zealand included :
National parks
Lakefront
Skiing
Beaches
Amazing views
Families find affordable destinations all over the world on Airbnb
Even though global economic uncertainty remains high, the forecast for family travel spending is also strong. According to the 2022 U.S. Family Travel Survey, most families (53 percent) plan to spend more on domestic travel in the next year, and 49 percent expect to spend more on international travel.
However, for families looking to spend less, Airbnb gives families access to affordable listings and locations. Here are some popular destinations for families where Airbnb listings averaged less than $50 USD per night per person in 2022 in New Zealand :
Whakatane, Bay of Plenty Region
Kaipara, Northland Region
Rotorua, Bay of Plenty Region
Mackenzie, Canterbury
Taupo, Waikato Region
Waipa, Waikato Region
Gisborne Region
Kapiti Coast, Wellington
Marlborough Region
Kaikoura, Canterbury
Additionally, globally, spring and summer were the most affordable times to book an Airbnb listing last year, with October, November and December all averaging less than $50 USD per person per night globally. Airbnb Hosts benefit from family travel as the cost of living continues to rise, the popularity of family travel creates meaningful earning opportunities for those considering hosting on Airbnb.
In fact, in New Zealand Airbnb Hosts collectively made over $245 million NZD from bookings with families last year.
At Airbnb, we’ve made it easier than ever before to become an Airbnb Host. Last year, during the 2022 November release, we launched Airbnb Setup, which provides new Hosts with the options to match for free with a Superhost for one-to-one guidance, host an experienced guest as your first guest, and receive one-tap access to a specially trained team of Community Support agents. Since November, twice as many prospective Hosts are matching with Superhosts in their area and receiving personalised guidance as they navigate the process of becoming first-time Hosts.
Those interested in joining our Host community to start earning meaningful additional income can visit: https://www.airbnb.com/host/homes
