More than 90 per cent of New Zealanders continue to agree that international tourism is good for New Zealand, according to the latest Mood of the Nation released by Tourism Industry Aotearoa on Thursday.
"Tourism is New Zealand's number one export earner; it's vital to communities across the country, providing one in every seven jobs, so it's fantastic that Kiwis see the benefits it delivers," says Tourism New Zealand chief executive Stephen England-Hall.
"This research is incredibly important to help us understand how Kiwis are feeling about tourism so the government and industry can take action to ensure the sector gives back more than it takes to our country and people."
The research also shows that Kiwis remain proud that their country is an attractive visitor destination, but have concerns about the impact it can have in particular areas.
Pressure on infrastructure remains the top concern for New Zealanders at 39 per cent, followed by impacts on the enviroment at 22 per cent, with concern about traffic congestion and overcrowding of national parks and great walks both at 13 per cent.
Tourism Industry Aotearoa chief executive Chris Roberts says the latest Mood of the Nation shows Kiwis are responding positively to efforts by the industry and government to address the challenges of tourism growth.
"Concerns about traffic congestion, accomodation shortages and freedom camping are significantly down on the previous survey," he says.
"As the summer visitor season hits its peak, we are continuing to keep a close watch on pressure points and will work with both the government and industry to find solutions."
